Content Marketing has become an increasingly important part of a successful and strategic marketing mix.

Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service.

Today, marketers can develop audiences to attract attention.

This benefits them in three key ways:

-it builds brand awareness;

-creates brand preference;



-expands the brand’s reach to more buyers and potential customers at a much lower cost.

If you’ve never heard of this concept, that’s ok. This FREE EBOOK provides a complete introduction to content marketing by discussing the following points:

• Strategic and Tactics;

• Content creation;

• Publishing and Promoting;

• Performance reporting.

It includes very helpful materials as for entrepreneurs as for marketers. I wouldn't push entrepreneurs to learn all of it, but read this guide and I guarantee, you will look at your business from the different angle.